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Why Users Switch from OptimoRoute to Tarot Analytics
Deeper Customer Experience
Tarot’s Customer Portal goes beyond standard tracking, providing live ETAs, door-level visibility, self-service Proof of Delivery (PoD) downloads, and options to book delivery or redelivery.
In contrast, OptimoRoute offers email/SMS tracking with countdowns but lacks interactive rescheduling and customer-facing flexibility.
Greater Operational Control for Complex Fleets
Tarot empowers drivers and planners to stay aligned through barcode scans, signature capture, photo documentation, and return handling, all updated in real time.
While OptimoRoute supports live route updates, it does not offer the same level of in-route exception management or detailed operational feedback.
Enterprise Readiness & Governance
Tarot is built for enterprise environments, emphasising GDPR/ISO compliance, service-level agreements (SLAs), and adaptable integrations.
While OptimoRoute highlights a robust API, it does not publicly showcase governance certifications or advanced compliance features.
Compare Yourself
Features
Designed For
Interactive Customer Portal
Route Optimisation
Drag & Drop to Modify Routes
Driver App (Android + iOS)
Barcode Scanning
Real-Time Tracking (Ops & Customer)
Proof of Delivery (POD)
Returns / Reverse Logistics
Failure Reasons / Exceptions
Multi-Depot Management
Enterprise Features
Medium-to-large businesses seeking end-to-end solution for last-mile logistics
Yes (live ETAs, booking/redelivery, self-serve PoD)
Yes (time windows, capacity, shifts)
Yes (photos, signature, GPS; customer download)
Yes (capture & report failures)
Yes (SLAs, ISO 27001, GDPR docs)
Small–to-large delivery & field service
No (tracking link + ETA only)
Yes (multi-constraint routing)
Yes (photos, signature, notes)
DPF privacy policy; no public ISO claim
Compare Yourself
Designed For
Medium-to-large businesses seeking end-to-end solution for last-mile logistics
Small–to-large delivery & field service
Interactive Customer Portal
Yes (live ETAs, booking/redelivery, self-serve PoD)
No (tracking link + ETA only)
Route Optimisation
Yes (time windows, capacity, shifts)
Yes (multi-constraint routing)
Drag & Drop to Modify Routes
Driver App (Android + iOS)
Barcode Scanning
Real-Time Tracking (Ops & Customer)
Proof of Delivery (POD)
Yes (photos, signature, GPS; customer download)
Yes (photos, signature, notes)
Returns / Reverse Logistics
Failure Reasons / Exceptions
Yes (capture & report failures)
Multi-Depot Management
Enterprise Features
Yes (SLAs, ISO 27001, GDPR docs)
DPF privacy policy; no public ISO claim
Dispatcher Dashboard
Plan routes, assign deliveries, and track every vehicle live.
Real-time visibility
Instant re-routing
Performance insights
Driver App
A simple mobile app with everything drivers need to deliver.
Optimised stops
Proof of delivery
Easy returns & updates
Customer Tracking Portal
Let customers track their orders in real time — no support tickets.
Live ETA updates
Branded SMS & email
Fewer “Where’s my order?” calls
Tarot Routing gives you control over your last-mile
It manages everything from your warehouse to your customers in a single software platform
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Import
Upload delivery data via spreadsheet or connect directly with your system. Tarot cleans and validates the data, ready for planning.
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Plan
Set time windows, driver constraints, vehicle capacity, and let Tarot do the rest.
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Optimise
Tarot calculates the fastest, most efficient routes for your entire fleet, respecting your constraints and business logic.
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Assign
Dispatch runs directly to each driver’s mobile app, no manual sheets or calls.
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Track
Monitor every driver and delivery in real time. See delays, update ETAs, and keep customers informed automatically.
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Deliver
Drivers complete deliveries with barcode scans, photos and signatures, synced automatically to your dashboard.
Customer testimonials
Route Planning takes 3 minutes in Tarot vs 45 minutes without... AND we save 22% on fuel.
- Furniture Delivery, Australia
We've never had so much flexibility to make last minute and real-time changes
- Motorcycle Distribution, UK
Calls to drivers are a thing of the past. Now we always know where they are, and their ETA for every delivery.
- Auto Parts Distribution, Netherlands