FMCG Delivery Management Software.
FMCG distributors run some of the most demanding delivery operations in logistics. High stop counts, tight daily windows, multi-temperature loads, and retail customers with strict delivery requirements. Tarot Routing gives FMCG distribution teams the tools to optimise every run, capture barcode-level proof of delivery, and keep customers informed from dispatch to delivery, without a six-month implementation or a contract sized for 500 vehicles.
Optimise Multi-Stop FMCG Routes in Seconds.
FMCG distribution routes are rarely simple — whether you're running fixed daily runs to key accounts or building routes from scratch each morning based on overnight orders, you're dealing with overlapping time windows, vehicle capacity constraints, and driver territory boundaries that all have to work together.
Tarot Routing optimises your entire fleet's routes in seconds, accounting for customer delivery windows, vehicle load capacity, driver shifts and territory rules. Most customers cut route planning time by 90% and reduce driving distance by 30%.
Barcode Scanning and Proof of Delivery.
FMCG delivery disputes are expensive. A retailer claims a case of product wasn't delivered. A store manager says the order was short. Without item-level proof, your team is spending time on calls and manual reconciliation instead of running deliveries.
Tarot captures barcode-level proof of delivery on any iOS or Android smartphone — no proprietary scanners, no special hardware. Drivers scan at an item, box or pallet level at loading and delivery. Every scan is timestamped, geotagged and stored against the delivery record. When a retailer queries a delivery, your team has the answer in seconds, not twenty minutes and three phone calls.
Keep Retail and Wholesale Customers Informed.
Retail receiving teams and wholesale buyers don't want a vague delivery window. They want to know when the driver is arriving so the right people are available to receive the goods.
Tarot sends automated SMS and email notifications at key milestones — Out for Delivery, You're Next, Delivery Complete — and provides a live tracking link with a real-time AI-powered ETA that updates as the driver moves through the run. Fewer calls to your office. Fewer missed or delayed receivals at the customer end.
Learn more about Customer Delivery Tracking & Notifications →
Manage Returns and Short Deliveries in the Field.
Short deliveries and on-road returns are a daily reality in FMCG distribution. Tarot handles both without a separate process.
Drivers record short deliveries and partial fulfilments through the Tarot Driver App at the point of delivery — scanned and noted against the specific line items, not as a bulk exception. Returns are scanned at the customer site and scanned back into the warehouse at the end of the run. Every record is timestamped, geotagged and stored against the delivery record. No paper. No end-of-day reconciliation backlog.
Built for the 5 to 200 Vehicle FMCG Operator.
Enterprise FMCG distributors have enterprise tools — Locus, Descartes, Paragon. The mid-market tier has largely been ignored.
Tarot Routing is built for FMCG distribution businesses running between 5 and 200 vehicles — large enough that manual planning and spreadsheets are genuinely costing you money, small enough that a six-figure enterprise software contract makes no sense. You get the same route optimisation, PoD capture, and customer notification capability as the enterprise tools, without the implementation project or the pricing.
No New Hardware Required.
The Tarot Driver App runs on any standard iOS or Android smartphone. No proprietary hardware, no expensive scanners, no IT overhead getting crews set up.
Drivers are up and running in minutes on a device they already know how to use. And because the Driver App works offline, delivery records get captured in basements, apartment buildings, and anywhere else coverage drops out.
FMCG Delivery Management Software — Frequently Asked Questions.
What types of FMCG businesses use Tarot Routing?
Tarot Routing is used by FMCG distributors and manufacturers running their own delivery fleets — including ambient goods distributors, chilled and frozen food distributors, beverage distributors, and personal care and household goods companies supplying retail chains, independent retailers and wholesale customers. The platform is built for operations running between 5 and 200 vehicles.
Can Tarot Routing handle multiple delivery runs per day for FMCG distribution?
Yes. Tarot supports multiple route planning sessions per day — morning and afternoon waves, or rolling optimisation as new orders come in throughout the day. Each wave is optimised independently, and planners can add or remove stops and re-optimise without affecting drivers already on the road.
How does Tarot Routing capture proof of delivery for FMCG deliveries?
Drivers use the Tarot Driver App on any iOS or Android smartphone to scan barcodes at an item, box or pallet level at loading and delivery. Photo capture and customer signature are recorded on the same device. Every record is timestamped, geotagged and stored against the delivery in Tarot, giving your operations team a full audit trail for every run.
Can Tarot Routing manage short deliveries and partial fulfilments?
Yes. Drivers record short deliveries and partial fulfilments through the Tarot Driver App at the point of delivery — against specific line items, not as a bulk exception code. This gives your operations and customer service teams an accurate record of exactly what was delivered and what wasn't, without waiting for drivers to debrief at the end of the day.
How does Tarot Routing handle FMCG delivery route constraints?
Tarot's route optimiser accounts for customer delivery time windows, vehicle load capacity, driver shift times, territory boundaries and multi-depot operations. For FMCG distributors with temperature-controlled vehicles, vehicle type constraints can be applied to ensure chilled or frozen loads are assigned to the right vehicles.
How does Tarot Routing reduce cost-per-drop for FMCG distributors?
arot reduces cost-per-drop in four ways. Route optimisation reduces driving distance — most customers see around a 30% reduction. Route planning time drops by 90%, freeing your planners to focus on exceptions and customer issues rather than building routes manually. Automated customer notifications reduce inbound calls and failed or delayed receivals at the customer end. And item-level proof of delivery reduces the time your team spends on delivery disputes, claims and manual reconciliation. Together these reduce operational overhead across every run.