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  • Simon Webb

How can route optimisation help you reach your sustainability goals? - We asked ChatGTP

If you've been on the internet in the last week (early December 2022) you've seen at least three people waxing lyrical about ChatGTP and the game changing potential that it has.

image of a robot
Can a robot write a route optimisation blog post?

So we jumped on the bandwagon, created an account and started to explore. I asked:


Can you help me write a blog post for a website focused on final mile route optimisation and delivery management software? The topic for the blog post is, How can route optimisation and better route planning help you reach your transport sustainability goals.

The response was pretty spot on:


One of the key benefits of using route optimisation and better route planning software is that it can help reduce the amount of fuel your vehicles use. By identifying the most efficient routes for your vehicles to take, you can reduce the amount of time they spend on the road, which can in turn help reduce the amount of fuel they consume. This can not only help save your business money, but it can also help reduce your carbon footprint and contribute to your transport sustainability goals.


Another way that route optimisation and better route planning can help you reach your transport sustainability goals is by allowing you to better manage your vehicle fleet. With the right software, you can track your vehicles in real-time, allowing you to see exactly where they are and how they are performing. This can help you make more informed decisions about how to deploy your vehicles, ensuring that they are always being used as efficiently as possible. By optimising your fleet management, you can reduce the number of vehicles you need, which can help lower your carbon emissions and contribute to your sustainability goals.


Additionally, route optimisation and better route planning can help you reduce the number of empty miles your vehicles travel. Empty miles refer to the distance your vehicles travel without any goods or passengers on board. By using route optimisation software, you can identify opportunities to combine multiple deliveries or pickups into a single route, reducing the amount of time your vehicles spend on the road without any goods on board. This can help you save time and money, while also reducing your carbon emissions and contributing to your sustainability goals.


Overall, using route optimisation and better route planning software can help you save money, reduce your carbon emissions, and reach your transport sustainability goals. By identifying the most efficient routes for your vehicles, managing your fleet more effectively, and reducing the number of empty miles your vehicles travel, you can make a positive impact on the environment and support your sustainability goals.


The structure is logical, it makes multiple relevant points on what is a relatively nieche topic, with great use of keywords before summing up the arguments nicely at the end.


But, I wanted a little bit more. If I was writing an article on this topic I would have looked to include some data or studies to back up the arguments made. So I asked:

How many tonnes of CO2 is emitted by final mile transport operations? How much is this as a percentage of all transport CO2 emissions?

And quickly ran into the limitations - ChatGTP is an AI text generator, not a search engine. It politely told me that it couldn't give an answer.


So, is it useful? Absolutely, I got a blog post written in a fraction of the time it normally takes me.


Will it replace us all?


Probably not. It is a great tool for particular tasks but it's not yet THE tool for ALL tasks.




Unfortunately I think I will still be writing blog posts myself for some time to come, but maybe with some artificial assistance for ... inspiration!

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