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Why Users Switch from Maxoptra to Tarot Analytics
Customer Experience that Goes Beyond Tracking
Tarot’s Customer Portal provides an intuitive, branded experience for end customers, featuring live ETAs, self-service Proof of Delivery (PoD), redelivery booking, and door-level tracking.
In contrast, Maxoptra’s customer communication tools are strong for standard notifications but lack inteeractive tracking and flexible rescheduling, limiting transparency and engagement for recipients.
Advanced Control for Modern Fleet Operations
Tarot delivers real-time operational visibility, empowering planners and drivers through barcode scanning, photo and signature capture, and exception management. Updates sync instantly to the control tower.
While Maxoptra supports live route adjustments, it does not provide the same level of field data feedback or customizable workflows, making it less suited for complex or high-volume delivery networks.
Built for Scale, Compliance, and Integration
Tarot is designed for enterprise-grade logistics teams, with GDPR and ISO compliance, SLA support, and modular integration options (API, webhooks, and third-party systems).
Maxoptra integrates well with common telematics tools but does not emphasize enterprise governance or compliance frameworks, which can limit scalability for regulated industries.
Compare Yourself
Features
Designed For
Route Optimisation
Drag and Drop to Modify Routes
Driver App (Android + IOS)
Barcode Scanning
Real-Time Tracking (Ops & Customer)
Costumer Notifications
Proof of Delivery (POD)
Returns / Reverse Logistics
Enterprise Features
Medium-to-large businesses seeking an end-to-end logistics platform for delivery, dispatch, and route optimisation
Yes (handles multiple constraints: time windows, capacities, priorities, driver shifts)
Yes (supports scan-in/out, validation, returns)
Yes (live updates with advanced customer portal)
Customisable SMS/email notifications, branded customer portal
Yes (photo, e-signature, notes)
Supported (barcode return flow, driver notes)
Yes (SLAs, GDPR/ISO 27001 compliance, SSO, advanced reporting)
Good tool for route planning but only has basic delivery management, not an all in one last mile platform
Yes, but less flexible, primarily focused on
fixed routes and smaller fleets
Limited (basic ETA tracking only)
Basic only (standard SMS/email updates)
Limited to manual confirmation
Limited (basic API and integrations)
Compare Yourself
Designed For
Medium-to-large businesses seeking an end-to-end logistics platform for delivery, dispatch, and route optimisation
Good tool for route planning but only has basic delivery management, not an all in one last mile platform
Route Optimisation
Yes (handles multiple constraints: time windows, capacities, priorities, driver shifts)
Yes, but less flexible, primarily focused on fixed routes and smaller fleets
Drag & Drop to Modify Routes
Driver App (Android + IOS)
Barcode Scanning
Yes (supports scan-in/out, validation, returns)
Real-Time Tracking (Ops & Customer)
Yes (live updates with advanced customer portal)
Limited (basic ETA tracking only)
Costumer Notifications
Customisable SMS/email notifications, branded customer portal
Basic only (standard SMS/email updates)
Proof of Delivery (POD)
Yes (photo, e-signature, notes)
Limited to manual confirmation
Returns / Reverse Logistics
Supported (barcode return flow, driver notes)
Enterprise Features
Yes (SLAs, GDPR/ISO 27001 compliance, SSO, advanced reporting)
Limited (basic API and integrations)
Dispatcher Dashboard
Plan routes, assign deliveries, and track every vehicle live.
Real-time visibility
Instant re-routing
Performance insights
Driver App
A simple mobile app with everything drivers need to deliver.
Optimised stops
Proof of delivery
Easy returns & updates
Customer Tracking Portal
Let customers track their orders in real time — no support tickets.
Live ETA updates
Branded SMS & email
Fewer “Where’s my order?” calls
Tarot Routing gives you control over your last-mile
It manages everything from your warehouse to your customers in a single software platform
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Import
Upload delivery data via spreadsheet or connect directly with your system. Tarot cleans and validates the data, ready for planning.
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Plan
Set time windows, driver constraints, vehicle capacity — and let Tarot do the rest.
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Optimise
Tarot calculates the fastest, most efficient routes for your entire fleet — respecting your constraints and business logic.
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Assign
Dispatch runs directly to each driver’s mobile app — no manual sheets or calls.
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Track
Monitor every driver and delivery in real time. See delays, update ETAs, and keep customers informed automatically.
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Deliver
Drivers complete deliveries with barcode scans, photos and signatures — synced automatically to your dashboard.
Customer testimonials
Route Planning takes 3 minutes in Tarot vs 45 minutes without... AND we save 22% on fuel.
- Furniture Delivery, Australia
We've never had so much flexibility to make last minute and real-time changes
- Motorcycle Distribution, UK
Calls to drivers are a thing of the past. Now we always know where they are, and their ETA for every delivery.
- Auto Parts Distribution, Netherlands