Tarot Routing and Spoke (formerly Circuit) for Teams both provide route optimisation solutions with excellent user experiences, but they are tailored to different market segments and business needs.

Tarot Routing is designed for medium to large businesses and enterprises with complex logistical requirements. It offers advanced features such as:
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handling returns,
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barcode scanning,
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multi-depot management,
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sophisticated optimisation algorithms that accommodate various constraints like time windows, vehicle capacities, and driver shifts.
This makes Tarot Routing particularly suitable for businesses requiring a high level of customisation and scalability in their delivery operations.
Therefore, businesses with simpler delivery requirements and a focus on driver empowerment may find Spoke for Teams more appropriate.
Spoke (formerly Circuit) adopts a driver-first approach, focusing on ease of use. It is especially well-suited for small businesses where drivers play a central role and there is a need for quick onboarding without extensive training. Spoke’s route optimisation does not consider business constraints required for larger companies, and it lacks advanced functionalities like barcode scanning and complex logistics handling.
See how they compare
Features | Tarot Analytics | Spoke |
|---|---|---|
Designed For | Medium-to-Large businesses seeking end-to-end solution | eCommerce, Small businesses or single-driver operations |
State-of-the-Art Route Optimisation | Yes | Fast algorithm but limited ability to handle constraints |
Drag & Drop Timeline to Modify Routes | Yes | No |
Driver App | Yes | Yes |
Barcode Scanning | Yes | No |
Real Time Driver Tracking | Yes | Yes |
Proof of Delivery | Yes (fully customisable reasons & workflow) | Yes |
Returns Flow | Yes | No |
Route Optimisation API | Yes | No |
Enterprise Features | Yes (SLAs, GDPR, ISO 27001, Custom integrations, SSO, data locality, 24/7 support, ticketing, etc) | No |

Plan & Route
Cut Delivery Route Planning Time from 2 Hours to 10 Minutes
Plan and optimsie routes, cutting delivery route planning time by 90%. Reduce fuel costs and emissions with features like:
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Route optimisation
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Drag-and-drop planning
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Time windows
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Vehicle capacity management
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Pickup/delivery

Communicate
Say goodbye to endless customer calls
With our Live Customer Portal, customers receive a Tracking Link:
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To-the-door tracking of deliveries
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Live ETAs updated in real time
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Full visibility of delivery details (part numbers, etc.)
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Self-service PoD download
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Interactive Delivery Management for delivery bookings, out-of-home, & redelivery management

Track
Never lose sight of your deliveries
Track everything in real-time:
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Parcel barcode scans
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Proof of delivery
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Driver GPS location
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Photos and signatures
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Delivery failure reasons

Simple Driver App
Maximise driver efficiency.
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Integrated with Waze, Google Maps, Apple Maps
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Sign-On-Glass
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Manages outbound and returns flow
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Real-time driver tracking
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Live updating ETAs
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Works on all iPhone/Android phones and tablets

Trusted By
Trusted By

Route Planning takes 3 minutes in Tarot vs 45 minutes without...
AND we save 22% on fuel.
- Furniture Delivery, Australia

We've never had so much flexibility to make last minute and real-time changes
- Motorcycle Distribution, UK

Calls to drivers are a thing of the past. Now we always know where they are, and their ETA for every delivery.
- Auto Parts Distribution, Netherlands
















